content: project producer
Walking around Pandora’s office, you never know who you will run into. Your favorite artists could be roaming the halls at any given moment. Our creative team looked to leverage the relationships we had with artists by bringing them in for album promotion.
I pushed for an economical and efficient way to do this. With the strength of Pandora’s in-house creatives, we were able to capture behind-the-scenes video of an artist’s in-office photo shoot, while having them give a shout-out to their current projects. This made for snackable video and design content that the team could turn around in quick fashion. Thus, making our team a nimble one for our internal stakeholders.