credit: co-writer / project producer

🔈LISTEN TO THE POWER OF AUDIO 🔈

This audio sizzle helped to show Pandora’s markerters the importance of understanding the drivers of multicultural decision making and how to use those insights to make a meaningful connection with the listener.

I worked with a cross-functional team to ideate the content of the sizzle, fine-tune and rewrite scripts, while providing valuable creative feedback that had a POV but also allowed our creatives to do what they do best.