credit: project producer

Tentpole events have proven time and time again to deliver incremental dollars for experiential sales clients that wish to activate around music. In both venue and revenue, this was Pandora’s largest ever.

At the infamous LA Coliseum, I led a creative team of videographers, photographers, and production vendors on the ground to produce assets that promoted this event, both on and off-platform. We aimed to create imagery that reflected a “collective memory” of summer, that was supported by a shared soundtrack to the listener’s summer moments and memories.